Doctor in a private practice

Niches · Health · Doctors

SEO for doctors: ethical marketing under Brazil’s CFM rules

Specialty plus location is a high-intent search. We create an informative presence for private practices, aligned with Brazil’s CFM Resolution 2,336/2023; outside Brazil, local healthcare advertising rules apply.

Summary

Renan Ausec — SEO and GEO specialist

Healthcare content by LondrinaSEO, validated by the responsible professional. CFM, CFO and CFN/CRN are Brazilian professional councils and rules; local regulations also apply outside Brazil.

Why can't private patients find you?

Private schedule depends on indication only

Without an organic presence, growth is slow and vulnerable. “How to attract private patients” is a real pain — and it’s solvable with ethical SEO.

Generic website with no clear specialty

Without specialty pages and authored content (CRM), the patient does not trust enough to bookmark.

Fear of making mistakes in CFM standards

Promises and a commercialist tone generate risk. The content needs to be informative, identified and sober.

Name without entity authority

Google and AI platforms don't “understand” who you are if profiles, schema and mentions are inconsistent.

What we deliver

SEO, GEO, local visibility and tracking tailored to this market.

SEO by specialty

Architecture for the “expert + city” intention and tails of the area.

Communication CFM 2.336/2023

Informative content with professional identification — without undue promises.

Local SEO and reputation

Maps, reviews and local signs for appointments.

Entity + GEO

Knowledge signals, schema Physician and presence in AI responses.

Medical office with a stethoscope

Digital presence in healthcare

Visibility, trust and active search in one strategy

We combine technical SEO, responsible content and GEO so practices are found — and inspire trust — on Google and AI platforms.

Request a free audit from my office

SEO or medical marketing: what’s the difference?

“Medical marketing” is the term most people search for. SEO is the layer that makes patients find you on Google and AI platforms with ethical content — the basis of medical marketing that doesn't just depend on advertising.

To compete for the medical marketing head term in the long term, we combined this landing with pillar content on the blog. Here the focus is conversion and method.

What CFM Resolution 2,336/2023 allows (and what remains prohibited)

CFM Resolution No. 2,336/2023 (in force since March 2024) is the current milestone for medical advertising. Practical summary:

Allowed (with criteria)

  • Educational content on website, blog and networks
  • Identification with name, CRM and specialty/RQE when applicable
  • Disclosure of qualifications and structure of the practice
  • Before and after with consent and educational nature (according to the resolution and CFM Manual)

Sealed

  • Promise or guarantee of result/cure
  • Sensationalism and abusive language
  • Inadequate comparison between professionals
  • Omission of professional identification on pieces

All content we produce is designed for publication with authorship identification and CRM. Source: CFM Resolution 2,336/2023 and CFM Medical Advertising Manual.

SEO by specialty

Each specialty has its own tail. Architecture examples:

1

Dermatology

Pages/content for acne, melasma, skin check-up + dermatologist + city.

2

Orthopedics

Knee pain, herniated disc, orthopedist + city, procedure pages.

3

Cardiology

Cardiac check-up, prevention, cardiologist + city, entity authority.

Private practice vs partnership: the role of SEO

Doctors who want a private appointment are the ideal profile for this service. Recommendation remains important — but those who search for “specialist + city” or “private doctor near me” are already ready to make an appointment.

Ethical SEO captures this intent without commercial aggression: informative content, local reputation, and clear booking CTAs.

Your Name Is Your Brand: Entity SEO for Doctors

Google and AI platforms need to understand who the doctor is: consistent name, CRM, specialty, address, profiles and publications. This is called entity authority.

We work on schema Physician, NAP consistency, signed content and signals that feed Knowledge Panel and recommendations in LLMs — a difference that generic agencies rarely implement.

GEO · AI search optimization

GEO for doctors

When a patient asks Gemini or ChatGPT “trusted cardiologist in my city”, is your presence prepared to be mentioned?

GEO in medical marketing is still open competitive advantage: citable content, clear answers, schema and consistent entity.

LondrinaSEO methodology

  • Schema Physician + FAQ
  • Content with TL;DR and direct answers
  • llms.txt and entity authority
  • Monitoring mentions in AI platforms

Method validated in competitive markets in Brazil and Germany. In health, we apply the same technical rigor with communication aligned to the CFM — without promises of a guaranteed ranking.

No ranking guarantees. Transparent method, execution and reporting.

What our clients say

Testimonials from clients who trust our work

95% Client Satisfaction

Healthcare cluster — related pages

View the complete healthcare cluster

Frequently asked questions

Is medical marketing allowed by the CFM?

Yes. CFM Resolution 2,336/2023 allows informative communication on websites and networks, with professional identification. What is prohibited is the promise of results, sensationalism and irregular practices.

Can I show before and after?

Yes, with criteria: consent, educational nature and rules of Resolution CFM 2,336/2023 and the Medical Advertising Manual. We advise on the appropriate format before publishing.

How much does medical marketing/SEO for doctors cost?

It varies depending on specialty, city competition and site status. Free audit defines priorities without closed generic value.

Does SEO work for a doctor new to town?

Yes. We generally start with Maps, specialty pages and authority content. The deadline depends on local competition, but a well-laid base speeds it up.

Do you guarantee first place on Google?

No. The algorithm is Google's. We guarantee method, ethical execution and transparent reporting in Search Console.

Why do patients find your competitor first?

A free audit of Google, Maps and AI visibility, with no obligation or ranking guarantees.