Niches · Real Estate
Your competition is already competing for property searches on Google and starting to appear in ChatGPT answers. We organize your digital foundation so search engines and AIs find your real estate agency, and customers reach out on WhatsApp.
Real estate market
Anyone searching for an apartment, rental or new development is already deciding. SEO + GEO put your real estate agency upfront, with pages, Maps and conversion aligned to the funnel.
SEO for real estate is the process of optimizing your website, property pages and Google Business Profile to appear in top positions when someone searches for terms like "apartment for sale in Londrina", "house for rent" or "real estate agency near me". The work combines four fronts: technical SEO (speed, indexing and structured data), on-page SEO (pages by neighborhood, property type and search intent), local SEO (Google Maps and reviews) and authority (links from portals and regional media).
In the real estate market, most of the purchase journey starts online, before any in-person visit. Those who dominate organic search capture the client at the decision stage, without relying exclusively on paid portals or ads.
Our full methodology is detailed on the SEO agency page, including local SEO for real estate agencies serving a specific region.
GEO for real estate (Generative Engine Optimization) is the optimization of content and site structure so your agency appears in answers generated by artificial intelligence such as ChatGPT, Gemini, Perplexity and Google AI Overviews. While traditional SEO competes for positions in a list of links, GEO competes for citation within the answer the AI delivers ready to the user.
In practice, when someone asks an AI "what is the best real estate agency in Londrina" or "is it worth buying an apartment in neighborhood X", the AI builds the answer from sources it can understand and trust. GEO ensures your agency is one of those sources.
Learn about the full service on the GEO agency page.
Both strategies are complementary. SEO ensures presence in traditional search and Maps; GEO ensures presence in AI answers. The table summarizes:
| Criterion | SEO for real estate | GEO for real estate |
|---|---|---|
| Where it appears | Google results and Google Maps | ChatGPT, Gemini, Perplexity and AI Overviews |
| Goal | Rank pages in top positions | Be cited as a recommendation in the AI answer |
| Technical base | Keywords, links, technical and local SEO | Structured data, citable content and llms.txt |
| Typical timeline | 3 to 6 months for consistent growth | First citations usually appear alongside SEO |
| Main metric | Positions, clicks and WhatsApp contacts | Brand citations in AI answers |
Direct answer: your real estate agency does not need to choose. The technical foundation is shared and we work both fronts in the same project.
In the real estate market, those who do not structure search and conversion lose the customer along the way.
Anyone who searches for "apartment in Londrina" or "house for rent" finds the competitor, not you.
Without clusters by neighborhood, property type and search intent, Google does not understand your coverage.
Visits without clear CTAs, slow forms and no tracking waste paid and organic traffic.
Old photos, unanswered reviews and the wrong category deter anyone who is ready to visit a property.
Complete method: SEO, GEO, website and tracking focused on the purchase and rental cycle.
Keywords by property type, neighborhood and intent: buy, rent and new development.
Neighborhoods, typologies and campaign landing pages that rank and convert.
Google Business Profile optimized for visits and calls from those looking for real estate in the region.
Structured content for your real estate agency to be cited in ChatGPT, Gemini and Perplexity.
technical analysis of the website, Google Business Profile, local competition and current presence in AI answers.
page structure by neighborhood, property type and intent (buy, rent, new development), with planned interlinking.
Business Profile optimization, categories, photos, reviews and NAP data consistency.
optimized content production and link acquisition in relevant regional portals and media.
structured data, llms.txt, citable content and monthly tracking of positions, contacts and AI citations.
LondrinaSEO increased organic traffic for Imobiliária Santamérica by 620% in 16 months and for the Alugar Chácaras portal by 4,100%, with auditable numbers in Google Search Console.
+620% organic traffic in 16 months
New website focused on conversion, technical SEO and sustainable growth on Google.
View the full case study
+4100% organic traffic
Property portal with technical structure, performance and high-intent keywords.
View the full case studyTestimonials from clients who trust our work
Gestor de T.I
Imobiliária Santamérica
"We have been working with LondrinaSEO for only 1 year and already notice a remarkable organic growth in our company. The Renan is a professional updated, always looking for improvements and new technologies to increase the performance of our projects and our digital presence. A great partner, I highly recommend!"
CEO
Protenza Pré-moldados
"We have been working with LondrinaSEO for over 2 years and the results are excellent. With the professional consultation and execution of strategies, we significantly increased our visibility and customer requests grew a lot. I strongly recommend LondrinaSEO!"
CEO
DRIVAR
"LondrinaSEO was fundamental for the growth of our company, DRIVAR. They demonstrated a high level of professionalism in all stages of the work, always meeting deadlines with agility and precision. We are extremely satisfied with the results delivered."
CEO
Ampla Pré-moldados
"We are very happy with the work being developed by LondrinaSEO. Every week we notice concrete results and a huge evolution in our business visibility. The dedication, commitment and creativity make all the difference in this partnership!"
CEO
TrySEO
"LondrinaSEO is a great business partner with whom we have already carried out several successful projects in the German market. The team is always up to date and constantly improving, making each exchange about the latest SEO strategies extremely valuable."
Founder
Potencia Consultoria
"LondrinaSEO performs skillful, agile, creative, organized and highly assertive work. They were fundamental in creating the Potência Consultoria website, applying their expertise with professionalism and attention to detail. The service is also extremely fast and efficient. I recommend LondrinaSEO with total confidence."
GEO (Generative Engine Optimization) is the optimization for your real estate agency to be cited in answers from AIs such as ChatGPT, Gemini and Perplexity. It involves structured data, answer-format content, an llms.txt file and presence in sources that AIs consider trustworthy.
Yes. We optimize the current website, Google Business Profile and page structure. If the site does not convert, we evaluate a redesign, but the starting point is diagnosis, not automatic rebuilding.
No, it complements them. Portals generate paid, competitive exposure; SEO builds your own contact channel that does not depend on per-lead fees and gains value over time.
Technical and local SEO improvements appear within a few weeks. Consistent organic growth usually appears between 3 and 6 months, depending on regional competition and the initial state of the website.
Investment varies according to website size, local competition and scope (SEO, GEO, content and link building). That is why the first step is a free diagnosis, which defines priorities and a plan with clear pricing.
Yes. In smaller cities organic competition is usually lower, which accelerates results for searches like "real estate agency in [city]" and "house for sale in [city]".
AIs prioritize sources with clear, structured information confirmed in more than one place: website with structured data, complete Business Profile, reviews and mentions in regional media. GEO work aligns all these signals.
Yes. We serve local real estate agencies and portals with large property volumes, with strategy adapted to competition, geographic coverage and site architecture. The Alugar Chácaras case, with +4,100% traffic, is a portal.
First page of Google in dozens of cities for terms of work and structure. Protenza and Ampla Cases.
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